اخبار قطر اليوم – وطن نيوز
اخر اخبار قطر – اخبار قطر العاجلة
W6nnews.com ==== وطن === تاريخ النشر – 2025-03-30 03:00:00
It has achieved unprecedented prosperity.. Subhi Shabib is an expert in the field of digital transformation for Lusail: Copy Abdel Dayem Nour Qatar is a promising field for e-commerce. It provides a favorable infrastructure environment for this type of activity, and provides appropriate support from government agencies and businessmen. Qatar has one of the highest global rates in terms of the ability to complete most transactions electronically without the need to go to the relevant authority, through a series of various electronic services, whether through the Qatar Digital Government portal or through smart applications for major institutions in the country or related to financial institutions from banks and banks, in addition to the spread of consumer services through the private sector, which it adopted years ago and has witnessed a great spread among members of society and has become a widespread culture among its various segments. Engineer Sobhi Shabib, a consultant and expert in the field of digital transformation of institutions, information technology and artificial intelligence, revealed major transformations. Qatar is currently witnessing a boom in the field of e-commerce, noting that this industry plays a vital role in supporting the Qatari product and strengthening the local and regional economy. Sobhi added in his interview with Lusail that the most prominent challenges currently facing e-commerce are the high rates of global inflation due to the global economic crisis, which has caused an increase in the prices of the products offered and a decline in demand in various countries. Regarding the concept of electronic commerce, he said: E-commerce is the buying and selling of goods and services via the Internet or digital platforms such as websites and phone applications, noting that electronic commerce is classified into three types: from company to company, from company to consumer, and from consumer to consumer. Services, sales, and electronic purchases for government institutions are considered part of electronic corporate commerce. As for electronic trade in consumers, it often occurs through social media platforms or specialized platforms for trade between individuals. Regarding the importance of e-commerce at the present time, he said that e-commerce has become an integral part of global trade channels, as the volume of commercial transactions between institutions and consumers has exceeded 7 trillion dollars, and between consumers it is estimated at about 1.5 trillion dollars. E-commerce is considered one of the buying and selling channels, just like the classical channels, and e-commerce is growing globally at about 8 to 10% annually. The benefits of e-commerce Mr. Subhi Shabib explained the benefits of working in e-commerce, saying: The benefits of e-commerce are many, the most important of which is providing comfort to the customer, as he buys while at home or wherever he is, and the purchased goods reach the place he wants without moving from his place. He can also easily compare the offers available from different stores and choose the best one within moments. For sellers, e-commerce provides an essential sales channel to reach customers easily, regardless of their geographical location, around the clock, with low operational costs, as there are no real estate costs and no large number of employees are required to sell. Trade and capacity can be expanded to serve a large number of customers at the same time within minutes by expanding the operating systems without the need for expensive real estate and decoration costs. The seller obtains the buyer’s data, what was sold, and with what, thus providing innovative marketing services using data available in real time about customers, products, and previous sales. Artificial intelligence offers effective methods in marketing. E-commerce has played a major role in facilitating business during the Corona pandemic crisis, and e-commerce has become a daily habit for many people, especially young people. Regarding how to build successful e-commerce sites, he said: There are several factors to build a successful e-commerce, the most important of which is the ease of using the e-commerce platform and that it be reliable and secure. There are popular general e-commerce platforms such as eBay, Amazon, and their counterparts, and there are also several private platforms: Shopify, Woocommerce, Bigcommerce, and others. The platform must provide fast, available around the clock, attractive services that contain high-quality images, information or links that the customer may need to make a purchasing decision for the service or goods, as well as designing an easy-to-use interface and a safe and diverse payment method, with effective customer service, whether through a quick chat or quick responses, as well as delivering the required goods to the consumer quickly and safely so that the customer gets a good and enjoyable purchasing experience. Regarding the advantages and disadvantages of e-commerce, Engineer Sobhi Shabib confirmed that the advantages and benefits of e-commerce are very many, as mentioned above, and in addition to that, e-commerce is environmentally friendly. As for the risks, they often arise through piracy and fraud, and the lack of an opportunity to touch or try the goods at the place of sale sometimes represents an obstacle in choosing what is suitable for the buyer. The lack of direct human interaction between the seller and the buyer has advantages, as the electronic seller does not get tired or bored and provides equal and transparent services to everyone, but the lack of human interaction reduces the building and strengthening of social relationships between people. Continuous growth Regarding the status of e-commerce during the last period, Subhi Shabib believes that e-commerce is constantly growing at about 9% annually and has accelerated during the Covid-19 pandemic and has become one of the daily habits of the consumer, relying on buying and selling online and through the application of mobile phone applications and multiple social media platforms. Software for e-commerce platforms has also become very advanced, providing quality and secure services. It has become accessible to all institutions and companies, whether large or small, and is completely reliable. The volume of e-commerce has become very large, exceeding $8 trillion annually, and it has become an essential part of our daily lives. So we buy travel cards, we carry out banking operations through mobile phone applications, we see what others offer for sale through social media platforms and specialized platforms, and we buy goods from everywhere in the world so that they reach our doorstep without fatigue or effort. Regarding the importance of legislation and government support for e-commerce, he said: Legislation plays an important role in regulating e-commerce and protecting the consumer through clear laws such as the Cybercrime Law and in enhancing confidence in digital transactions by guaranteeing the rights of the buyer and seller and in supporting the digital infrastructure and improving networks and electronic payment systems, including providing incentives to emerging companies through financing and training to support and enhance the digital economy. Regarding the extent to which e-commerce can support the national economy, Mr. Shabib stressed that e-commerce supports the national economy by expanding sales markets, creating advanced job opportunities in digital marketing, logistics services, software, and cybersecurity services, and creating opportunities to develop small and medium-sized companies and market the domestic product in Qatari markets and abroad via global e-commerce platforms and platforms. The presence of an advanced digital environment, a diversified economy, and the presence of appropriate relevant laws and legislation play an essential role in attracting foreign investments and encouraging local investments. Electronic services for the government, public sector institutions, transportation sector, banks, and electronic payment systems in Qatar play a major role in developing and supporting the digital economy in Qatar, and Qatar is now one of the main destinations for online shopping in the region. Regarding the role of e-commerce in supporting the Qatari product, the advisor and expert in the field of digital transformation said: The many electronic services available in Qatar have made great strides in serving individuals and companies, and these government services are still in continuous development to provide better service to citizens and residents as well as to companies and to create investment opportunities and economic development. As for Qatari products, there are several electronic platforms that sell Qatari products and goods. Recently, the electronic auction system for customs has entered into operation via the Internet and mobile phone, and it plays specialized platforms in marketing Qatar’s hydrocarbon products around the world. There is no doubt that awareness-raising operations locally, programs to strengthen national identity by supporting traditional products, and programs to encourage export or re-export have a major role in supporting the development of Qatar’s digital economy. The popularity of e-commerce Mrs. Abeer Al-Jufairi confirmed that e-commerce has its advantages and disadvantages, and one of its most important advantages is that you find all types of products that you need displayed in front of you under one roof. All you have to do is wander through the websites and browse the commercial websites to choose what you want from various goods. The most important characteristic of electronic shopping is that it saves time and effort in addition to saving money because the majority of electronic stores have affordable prices and somewhat cheaper than traditional shops, and one of the most important challenges facing the spread and popularity of e-commerce. It is the spread of suspicious sites that have invaded electronic platforms and defrauded people, which has made many people avoid purchasing through electronic sites, especially modern ones. Another negative thing in electronic stores is the optical deception that some people are exposed to while viewing pictures of various goods. Some sites use modern technological methods to polish the product’s image and show it in its best light, especially women’s products such as perfumes and dresses. Modern technologies such as filters and lighting attract customers, and when the shipment arrives, the customer is surprised that it is different in shape and quality, and sometimes In sizes different from those on the site. Al-Jufairi added that there are some goods that can be purchased from websites, and some goods are difficult to acquire, such as perfumes, to know their quality, and some things that require close experience and knowledge, in addition to the fact that some goods are subject to breakage and damage as a result of poor transportation and shipping, and e-commerce reached its peak during the Corona crisis, which caused the closure of commercial markets, forcing the majority of people in the world to resort to electronic shopping. 357 approved stores. Data obtained by Lusail revealed that there are currently more than 20 sectors and commercial activities out of 357 approved stores in Qatar within the e-commerce portal, and these electronic stores are active in more than 20 sectors and commercial activities. They are concentrated in: 47 general online stores, 37 online food products stores, 33 clothing stores, 24 electronics stores, 19 beauty stores, 14 health stores, 21 fashion stores, 15 food delivery sites, 13 gaming and sports stores, and 10 grocery sites. Diverse sectors. These sectors are concentrated in general stores, food products stores, clothing stores, and gifts, in addition to electronics, beauty, and fashion stores, 12 sites and food delivery services, 14 online health stores, and 13 online stores for games and sports. It is expected that the value of e-commerce transactions during the next three years will jump by about 150% and achieve revenues of up to 15 billion riyals in 2025, but through documenting the companies operating in this field, and local companies acquire in a way 38% of the total value of these transactions, while foreign companies account for 62% of them. Market Size and Growth Forecast The e-commerce market size in Qatar was US$3.8 billion in 2024 and is expected to reach US$10.1 billion by 2033 at a CAGR of 10.27% according to an IMARC Group report. This growth reflects the great opportunities that companies can exploit in e-commerce, especially with ongoing efforts to enhance the technical infrastructure. Smartphones are one of the main drivers of e-commerce growth in Qatar. According to Statscounter statistics in May 2024, major companies such as Apple (28.57%), Samsung (23.7%), and Xiaomi (18.14%) dominated the smartphone market in Qatar. This wide spread of high-end smartphones provides easy access to the Internet, enabling individuals to shop online easily and quickly. Many e-commerce platforms in Qatar have come to rely on designing websites and applications compatible with smartphones, which provides a comfortable and smooth shopping experience. An effective tool for marketing The second driver of growth was the expansion of the use of social media networks, as the number of social media users in Qatar reached 2.60 million in January 2024, according to the Datareportal report. These platforms are used as effective tools to promote products and services, with paid ads targeting specific segments of the audience. Influencer marketing has also become a popular and influential method in consumers’ purchasing decisions. Recommendations to enhance the growth of e-commerce. With this growth, the IMARC Group report indicated the need to focus on implementing some strategies to improve the performance of e-commerce in Qatar, such as: enhancing consumer confidence, through accreditation certificates provided to electronic stores and ensuring the security of electronic transactions. Improving user experience by developing innovative applications and expanding digital infrastructure. Increase product diversity to meet the needs of consumers looking for broader and more comprehensive choices.
