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Everyone’s favorite Etisalat MOTP Market, in its eleventh session as part of the twenty-ninth Dubai Shopping Festival, offers Dubai residents and visitors a unique opportunity to explore new brands and innovative culinary concepts. The market is also considered an important platform that supports emerging talent, designers and retailers in the region, and the ideal choice for emerging local businesses and brands to launch.

The market is one of the festival’s distinctive annual events, which witnesses development year after year. The market opens its doors to visitors starting today (January 5) and continues until January 14, 2024. The idea of ​​the market has evolved since its launch at the Dubai Shopping Festival 11 years ago to become bigger and better with each session.

This year, the market area is 17,800 square meters and is hosted by Dubai Design District, the preferred destination for creatives and designers in Dubai, in an ideal location for brands that stimulates them to provide unique experiences that include distinctive shopping activities, food outlets, delicious foods, events and live performances.

Etisalat MOTP Market aims to provide a unique platform for young people to explore unparalleled experiences and offers, such as favorite fashion trends from the past, handcrafted home products, limited edition fashion designs and contemporary handcrafted jewelry that visitors can explore and acquire.

Careful selection of vendors is considered the main reason for the success of the “Etisalat MOTP” market, as they are approved after careful study, with the aim of the vendors providing unique experiences to visitors while also highlighting emerging talents in the region, especially young designers and startups. Brands that have been in existence for four years or less can participate in the market.

The brands that are chosen also change at each session, so that the market always remains a center for supporting new companies, which contributes to making the market a unique destination for visitors and shoppers while enhancing community cohesion by paying attention to the important role that local brands play in enhancing the identity of Dubai and the region in general. .

Emerging brands

The support provided by the “Etisalat MOTP” market to emerging brands in its current cycle is considered the largest of its kind, as it includes a wide range of several sectors to provide visitors with unique and distinctive modern products, including “Nineteen’s Memories Club” (90.s Memories Club), “Nineteen’s Kids Club” (90.z Kids Club), “Adore Sand”, “Alnihaya”, “Cléio & Co”, “E3K Jewellery” , “Horrible Bear.”

(Horrible Pear), “Jokes Aside,” “Lurk in Shrubs,” “Odis Studio,” “Pamuke,” “Rai The Label.” ), “Rewind Apparel”, “SWEY”, “The Purple Tag”, “TOPVIBES”, and “Upcoming”.

Small business owners stressed the importance of participating in the “Etisalat MOTP” market and what it means for their business, including the local jewelry brand “ODIS” by presenting a wonderful and modern collection of jewelry that is completely produced in its studios in Abu Dhabi using recycled materials. 100%.

“Odyssey”

Commenting on Audis’ participation in the market, Andrea Andres, founder of the “Audis” brand, said: “As a startup company, we at Audis value such opportunities that enable us to highlight our brand and showcase our products. Our participation in the Etisalat MOTP market is in line with our goal to consolidate our position as an emerging brand in the jewelry sector, which makes the market an ideal platform for us.

Distinctive events such as the “Etisalat MOTP Market” are important events and occasions, as they provide a platform for local and small brands, and contribute to enhancing communication and supporting companies like our brand. Choosing to purchase local brand products reflects strong support for local artisans and enhances creativity in the local community, and the festival’s focus on regional brands enhances this impact.”

Cleo & Co

For her part, Nada Arwaidi from Cleo & Co., the new fashion brand that was launched in Dubai, said:

“Participating in the Etisalat MOTP market is a great opportunity to showcase our products and enhance direct communication with our customers. We look forward to cooperating with the Dubai Shopping Festival and participating in this market, and we believe that this partnership will enhance our communication with customers to provide them with an unforgettable experience. Although our brand is new in the market, it received great interaction from visitors, as such events contribute to enhancing our brand’s presence further.”

Adore Sand

Adore Sand, a company specializing in making plant-based candles, is one of the new companies eager to participate in the Etisalat MOTP market. Speaking about the participation, Anna Nikolaeva, founder of the brand, said: “It is a wonderful thing for us to participate in this exceptional event.

Considering us as part of this local community is an opportunity and a source of great pride. The Adore Sand brand was created to reflect the natural beauty and serenity of the UAE’s atmosphere and deserts. “Our products provide visitors with a true opportunity to experience the essence and splendor of local life, from desert-inspired candles to long-lasting torches that reflect the atmosphere of Bedouin tents and life in the past.”

“Beruki”

On the other hand, the luxury sports brand “Beruki” was established in the UAE, and offers an impressive selection of high-quality daily necessities, modern sportswear, and a range of organic products in the “Etisalat MOTP” market. This brand reflects the culture of the UAE, as the word Beruki is inspired by the Arabic word “blessing”. Commenting on her participation, Maryam Altaf, founder of this brand, said:

“We are proud that our brand is linked to the rich culture of the region and its ancient authenticity, just like Etisalat, the leading and long-established company in the Emirates.” She added: “When we saw the existing and fruitful cooperation between Etisalat and MOTB, we realized the importance of having a common vision and that the partnership will lead to successful cooperation.

Through its long-standing success in the UAE, Etisalat embodies the spirit of commitment, dedication, and a culture of excellence and innovation, and this is what Beruki seeks to do by integrating this philosophy into its corporate identity. Beruki, in cooperation with Etisalat, also aims to showcase the mutual harmony between tradition and culture on the one hand and progress on the other hand in the UAE.”

Maryam pointed out that the fact that her brand is part of the “Etisalat MOTP” market means that it will reach a wide network of dealers interested in the field of fashion and shoes, noting that the “Etisalat MOTP” community of fashion lovers enables Beruki to offer its unique products. of clothing and sports shoes and building a large customer base for its brand. She concluded by saying:

“Biruki’s participation in the Etisalat MOTP market provides us with endless opportunities in terms of development, enhancing the position of our brand, and reaching a larger base of individuals and fashion lovers who are interested in quality and the latest fashion designs.”

“Kaho”

“Kaho” is considered one of the local brands that specializes in clothing made from environmentally friendly materials, and adopts ethical behaviors and values ​​in its operations and relationships. Commenting on its participation in the market, Andy Kaho Xiong, founder of the brand, said: “Our partnership with the Etisalat MOTP market represents a new opportunity to showcase our products to a wider audience in the UAE market.

Because our brand is rooted in the UAE, we take pride in making our products locally and supporting other businesses in the region. Our achievements reflect the spirit of dedication to our community, and we are proud to be a local brand.”

Sustainability is one of the main pillars of the KAHO brand, which is consistent with adopting a more positive lifestyle. Kahu said: “We work to provide comfortable and elegant clothes made from environmentally friendly materials while adopting ethical behaviors and values ​​in our operational operations, which helps us preserve our planet, and also contributes to enhancing awareness and living a more positive lifestyle.”

The mother and daughter who launched the emerging brand “Ray the Label” indicated that they were keen to participate in the “Etisalat MOTP” market in order to enhance the visibility of their brand to a larger segment of the local community, as a new product range will be launched during the market activities. Commenting on the participation, Ghalia Gharbawi, co-founder of the brand, said:

“Through our participation in the Etisalat MOTP market, we seek to enhance our brand’s presence in the local community. We are pleased to be part of this distinguished and famous event.” Ray the Label is keen to promote sustainability through the use of block printing technology, which is an environmentally friendly technology that reduces the environmental impact by using natural dyes and reducing water consumption.

“Play Eyewear”

The Pliê Eyewear brand also participates in the Etisalat MOTP market, offering innovative and sustainable products. “The market represents an opportunity to connect with a diverse audience,” said Josie Machado, the company’s CEO.

What sets Play Eyewear apart is providing an affordable, sustainable luxury experience, reflecting the Brazilian passion for fashion, sustainability and diversity. Thanks to the market’s support for emerging brands, we are ready to convey this message to women of all cultures.”

Given that the Etisalat MOTP market focuses on brands targeting youth, the market is expected to host a wide segment of the younger generation of UAE residents and visitors.

“Nineties Memories”

Participating in this session is the “90s Memories” brand, which focuses on the culture of the eighties and nineties, and takes its customers on a journey through the past through luxury clothing and fashion trends, all of which carry pictures and drawings of famous characters from the world of animation. On this occasion, the founder said: “Our participation in the Etisalat MOTP market aims to introduce visitors to our brand and consolidate its position among members of our generation.”

More surprises in the “Etisalat MOTP” market

In addition to shopping experiences, the Etisalat MOTP Market includes many live entertainment shows, concerts, competitions, and children’s activities that will make visitors live in an atmosphere of joy and joy throughout the day.

Etisalat MOTP Market called on you not to miss the “Emirat Gen-Z Bubble” event, as it includes a background that reflects the beautiful past with old gasoline dispensers at gas stations.

You can also live a wonderful entertainment experience in the world of the Internet with “Gamers Hub” in the electronic games area. For art lovers, you can watch the most beautiful performances by distinguished artistic talents within the “Dubai Ringtones” events on January 6, 2024 at the Taj, and the strongest daily DJ performances. As for basketball fans, a distinctive sporting atmosphere awaits them at “Emirates SlamJam” (SlamJam Half-Court Basketball).

As for children, they will have a date with the “Wild Paint” event, where a group of creative artists will draw the most beautiful drawings on children’s faces, such as animals, famous figures, and fairy-tale characters. As for fans of entertainment shows, they can watch the best talents and movements in the “Dance Battle” competition on January 13 and 14, 2024. And do not miss the “Rap Music Competition” that will be held on January 11, 2024, where rap artists will compete face to face to present the best lyrics. And improvisation skills in this hip-hop battle.

For all makeup lovers, you can live the “Fenty Beauty Drive-In” experience in the “Etisalat MOTP” market to get the latest products and foundation suitable for your skin tone and learn about the upcoming releases of cosmetics from the international brand “Fenty Beauty” launched by the star Rihanna. And also the opportunity to receive exclusive gifts from Fenty Beauty.

A wide range of brands are participating in the festival, ranging from food trucks to temporary outlets that provide a distinctive atmosphere throughout the day, including “Casa Pons,” “Club Mochi,” “Dynamitoz,” Fritz, Mamacita, Mamafri, Mama Rama, Not So Guilty, Oddo’s Burgers, Rare, Rosa’s Thai, SMiZE & DREAM, Streetery, Tiger Sugar, Vietnamese Foodies In addition to the IRDK Café.

The “Etisalat MOTP” market receives visitors from Monday to Thursday from 4 pm to 10 pm, on Fridays from 4 pm to midnight, and on Saturdays and Sundays from 12 pm to midnight.

The Dubai Shopping Festival is supported by the main sponsor, Jumbo Electronics, and a number of strategic partners, such as: Al-Futtaim Group, Dubai Festival City Mall, Festival Plaza, Al Saif, Al Zarouni Group, Mercato, Abdul Wahed Al Rostamani Group, Bluewaters, “City Walk”, Emirates Airlines, “ENOC”, Etisalat by &e, Majid Al Futtaim “Mall of the Emirates”, “City Center Mirdif”, “City Center Deira”, Nakheel Malls “Ibn Battuta Mall”, and “Dragon Mart”. 2”, “Palm West Beach”, “Nakheel Mall”, “The View”, “The Beach”, and “The Outlet Village”.

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