Today, Wednesday, January 10, 2024, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, directed the allocation of a fund worth 150 million dirhams to support content creators, and the establishment of a permanent headquarters for influencers that works to support their skills and abilities. Throughout the year, during the two-day “Billion Followers Summit” events organized by the New Media Academy in Dubai, which also witnessed the graduation of 90 content makers from the “Specialized Content Creators” and “Content Knight” programs in its fourth batch.

The media is an honest mirror of the conditions of countries and the pulse of their societies

Mohammed bin Rashid said that the media is an honest mirror of the conditions of countries, the pulse of their societies and the aspirations of their people, stressing the importance of keeping pace with the developments the world is witnessing in knowledge, science and technology, and the rapid changes in the concept of the media and its tools, and consolidating its role as an eye that never sleeps in the field of work, and a responsible platform for reviewing achievements. National civilization and dialogue with reality transparently.

The importance of the role of content creation in conveying the UAE’s story to the world

His Highness pointed out the importance of the role of content creation in conveying the story of the Emirates to the world, introducing the customs and traditions of its people, the cultural achievements of our country and the imprints of its new generations in the areas of creativity and innovation, and the ability to transform ideas into realistic projects that contribute to the advancement of human civilization.

150 million dirhams to support content creators

His Highness Mohammed bin Rashid directed the allocation of a fund worth 150 million dirhams to support content makers and achieve a qualitative shift in the digital media sector, in addition to establishing a permanent headquarters for influencers that works to support their skills and abilities throughout the year, adding: “We will continue to invest in creative talents and enable them to write.” New inspiring stories added to our country’s stock and its influential media presence in the world… True media is the mouthpiece of the present and the future.”

Providing all means of support to content creators, talents and initiatives

For his part, His Excellency Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs, said that establishing a permanent headquarters for influencers reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, in providing all means of support to content creators and those with talent, initiatives and ideas. Innovative, enhancing the digital content industry sector and driving its growth opportunities.

The Content Creators Support Fund provides exceptional opportunities

Mohammed Al Gergawi stressed that the Content Creators Support Fund contributes to providing exceptional opportunities to empower them, enhance their capabilities, and grow their businesses and projects, thus enhancing their role in conveying the message and achievements of the UAE to countries around the world, and consolidating the country’s position as a global capital for the digital content industry, noting the UAE’s continued keenness to support And developing the media in its various sectors.

Establishing a permanent headquarters for influencers

The establishment of the permanent headquarters for influencers comes in cooperation between the Media Office of the Government of the United Arab Emirates and the New Media Academy, and aims to bring together the best and most famous influencers and content makers under one umbrella, in addition to providing an appropriate environment to produce the best content and contribute to achieving the goals of sustainable development.

Beneficiaries of headquarters services

Media professionals and influencers on social media sites benefit from the services of the permanent headquarters, including producers, developers, and publishers of content on social media sites. The Content Creators Support Fund, valued at 150 million dirhams, aims to support the production of creative, distinguished, and high-impact content, in addition to qualifying an elite group of professionals. Content creators, developing their skills and paving the way for them to enter international markets to introduce the world to the story of the UAE, its experience and its civilizational contributions.

Attracting investments and financing to the new media sector

The Fund supports attracting investments and financing to the new media sector, as it is a rapidly growing economic sector capable of creating millions of jobs around the world, in addition to supporting content companies and providing them with all the tools that guarantee their success and excellence, which contributes to the prosperity of the sector on scientific and methodological foundations capable of disseminating messages. Influential across all social media platforms.

Sponsoring and enabling the creation of stories to improve the quality of content

The support fund seeks to sponsor and enable the creation of stories to improve the quality of content as a means and content with the participation of an elite group of experts and academics, as well as to promote the creation of modern local content that supports the development process in the UAE and its aspirations for the future, and in a way that consolidates the country’s pioneering position as a land for talent and innovators and a global center for the purposeful media industry and attracting influencers. Internationals.

Creating creative and distinctive content

The permanent headquarters provides influencers with a range of services, including private studio services for photography and creating creative and distinctive content, and organizing training courses on content creation related to storytelling skills, photography and montage, publishing and platform management, digital campaigns and photography for social media platforms, and advertising via social media. Social and other fields.

Training courses for content creators

The permanent headquarters provides training courses for content makers on how to prepare content with the aim of gaining expertise that will enable them to implement their ideas and manage their own content professionally and skillfully, and to master the advanced skills and techniques necessary to create and create influential content, in addition to providing technical support in cooperation with international companies such as Google and Facebook.

Graduating 90 content creators

His Excellency Mohammed bin Abdullah Al Gergawi, Minister of Cabinet Affairs, witnessed the graduation of 90 content makers, as part of the “Specialized Content Creators” program, which was organized in cooperation between the UAE Government Media Office and the New Media Academy, and the “Content Knight” program in its fourth batch.

The UAE is a global destination for creating purposeful and diverse digital content

His Excellency Mohammed Al Gergawi said that under the leadership of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the UAE, “may God protect him,” and the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him,” the UAE has become a global destination. To create meaningful and diverse digital content.

The importance of digital media

Al-Gergawi stressed the importance of digital media as a modern and innovative means that enhances communication between governments and peoples and contributes to spreading awareness in societies, stressing the role of new media and content creation in strengthening the government work system, supporting the governmental directions of countries, and contributing to building strong societies capable of continuing the process of economic, social and scientific development. Led by countries around the world.

Training national and Arab cadres

He added: “Our goal is to develop this promising sector by training national and Arab cadres to be able to provide valuable and rich content. Our mission is not only limited to attracting creative people, but also includes preparing and empowering them to become leaders and makers of the future.”

The importance of training programs, whether at the local or Arab level

Al-Gergawi touched on the importance of training programs, whether at the local or Arab level, in helping the new generation of content makers determine their paths and choices in the field of digital content creation, and to help them so that they, in turn, can contribute to performing a sublime humanitarian mission in their fields of work, as he said: “The goal of training programs is Empowering Emirati and Arab youth with the necessary tools and knowledge to be active partners in building their countries and protecting their communities.”

“Specialized Content Creators” Program“

The “Specialized Content Creators” program, the first version of which was launched in November 2023 and included about 20 employees from federal and local government departments and agencies in the UAE, is considered one of the most important training programs that aims to prepare qualified national cadres in the creation of specialized digital content. And contribute to building their capabilities in creating content on social media sites.

Enhancing the skills of 20 specialists within the government sector in the country

Over the course of five consecutive weeks, the program succeeded in enhancing the skills of 20 specialists within the government sector in the country in the arts of storytelling, and providing more accurate and comprehensive content that facilitates the process of communicating with the target audience.

Training sessions on photography and editing skills

Participants in the program participated in training sessions on photography and montage skills, mechanisms for dealing with trademarks, account management, artificial intelligence, and publishing, in addition to training on new methodologies in digital marketing, at the hands of a group of experts specialized in this field, including academics and local influencers. And global.

Creative storytelling for social media

The Specialized Content Creators Program also witnessed training sessions focused on creative storytelling for social media, others on content creation for social media and how to use artificial intelligence and ChatGPT in content creation, in addition to an intensive workshop on photography for social media platforms. It also included a group of sessions. Which dealt with everything related to social media platforms, including strategies for creating digital content, paid digital campaigns and search engines, in addition to how to create digital news.

The fourth edition of the “Content Knight” program“

The fourth edition of the “Content Knight” program included 70 content creators as part of a specialized training program that lasted for five weeks and more than 80 training hours, during the past months of September and October, with the aim of improving Arabic digital content.

The success of the content knight program over the course of four cycles

Over the course of four cycles, the Content Knight Program succeeded in qualifying an elite group of Arab content makers and developing their skills as influential leaders on local and global digital platforms, with the participation and support of major companies and international platforms and a wide group of international trainers and experts specialized in creating creative content and training young talents in all that matters. They need it to implement their ideas and unleash their creative abilities in the field of content creation, screenwriting, storytelling, photography, editing, and implementing ideas with great professionalism and in accordance with the best international practices.

A wide space to discover talents and develop skills

The program provides a wide space to discover talents and develop skills in the field of media and digital content, within the framework of the New Media Academy’s commitment to supporting talents and providing them with the necessary opportunities to succeed and make a positive impact in Arab societies, as the fourth season witnessed a remarkable development in the level of participants who presented exceptional creative content that reflects… Diversity of Arab talent in the field of digital content creation. The trainees underwent assessment tests that included producing more than 400 diverse contents during the training period. They also participated in sessions on social media platforms on Facebook, Instagram, Snapchat, TikTok, and YouTube, which were presented by an elite group of experts and academics from various countries around the world.

Record views

The participants in the fourth season of “Content Knight” achieved a number of views amounting to more than 12,750,000 views, and the graduates of the fourth season, numbering 70 participants, work in 20 different scientific specializations, including medicine, engineering, economics, technology, artificial intelligence, scientific research, space, and others, which is towards achieving The mission of the New Media Academy, which aims, through the Content Knight Program, is to support specialists in scientific fields to become influential content makers.

Organizing the One Billion Followers Summit

The New Media Academy organizes the One Billion Followers Summit, which brings together 7,000 participants from 95 countries around the world, including more than 3,000 content creators, influencers, and creators followed by more than 1.6 billion followers. 200 media content production companies and 100 digital production agencies also participate in the summit. 100 CEOs and 195 speakers from the world’s most famous digital content makers will present more than 100 diverse events, including 15 inspiring speeches, 20 workshops, 25 discussion sessions, 15 interactive dialogues, 4 debates, and 20 events throughout the summit.